Iconic steakhouse’s latest digital innovation is part of an ongoing
commitment to enhance the guest experience
Tampa, Fla., March 10, 2016 – With the launch of its new
mobile app, Outback Steakhouse is offering guests even more control over their
dining experience so they can enjoy steak on their own terms. Outback’s new
app allows guests to join the wait list and check in, receive exclusive
offers, and choose how and when they want to pay the bill. This launch is part
of Outback’s larger digital commitment to improve customer convenience,
choice, and control of their dining experience and follows a series of recent
innovations that includes a new state-of-the-art website experience that
provides easy online ordering and the convenience of getting on the waitlist.
The new Outback mobile app’s key features include:
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Pay when you’re ready. You no longer have to wait to pay
your bill – guests can choose to pay right from their phone. If guests opt
to use this exciting new feature, they can split the check, add a tip and
securely store payment details for future visits.
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Get steak faster. Get on the wait list before you even
arrive and get notified when your table is ready - right through the app.
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Save Money. Receive exclusive coupons and offers, store for
future visits in the app’s Offer Pouch and apply them directly to the bill,
so you don’t have to print coupons at home.
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Pick Your Steak! Browse the menu of your nearest Outback
location to help narrow down your steak cravings.
“The Outback culture is, and has always been, to provide as many choices as
possible to our guests and to help manage their valuable time,” said Jeff
Smith, Outback Steakhouse President. “This app is just one of several digital
advancements we’re launching in 2016 to elevate our guests’ dining
experience.”
In the coming months, Outback will continue to offer guests more
choices. Soon, on Outback.com, customers will be able to view their
bill, customize the tip and pay right from their phone so they can leave when
they’re ready.
And coming this summer, Outback Steakhouse will add more digital enhancements
with the national launch of Bloomin Brands’ Dine Rewards, the company’s first
multi-brand loyalty program. The concept is simple: After three visits to any
Bloomin’ Brands restaurant, including Outback Steakhouse, customers will earn
up to 50% off their fourth visit. This rewards program will have full
functionality online and on Outback’s new mobile app.
The Outback app is available for free download at the Apple App Store for
iPhone devices and Google Play for Android devices. To learn more, visit
www.outback.com/app. For up-to-date news on Outback’s latest digital offerings, please visit
www.outback.com,
www.facebook.com/outback
or follow us on Twitter @Outback Opens in new window.
Elizabeth Watts
Bloomin’ Brands Inc.
813-830-4967 / ElizabethWatts@BloominBrands.com