This Privacy Policy applies to information about you that Bloomin’ Brands, Inc. and its subsidiaries (operating under Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill, Fleming’s Prime Steakhouse & Wine Bar, Aussie Grill by Outback, Tender Shack, Outback & Carrabba’s Express), and Dine Rewards (collectively, “BBI”, “we”, “our”, “us”) may obtain when you visit our websites, including bloominbrands.comoutback.comcarrabbas.combonefishgrill.com, flemingssteakhouse.comaussiegrill.com, tendershack.comoutbackandcarrabbasexpress.com or dine-rewards.com (collectively, the “Sites”); use any of the associated mobile applications (the “Apps”); or connect to the WiFi in our locations (the Sites, Apps, and WiFi are collectively referred to as the “Services”). This Privacy Policy describes how we may collect, use, or disclose information about you; your choices regarding our use of your information; how we safeguard such information; and how you may contact us regarding our privacy practices.

Collection of Personal information

When you use our Services, we, or service providers acting on our behalf, may collect your personal information. This generally happens (1) when you provide us with your personal information, (2) when we collect your personal information through automated methods, or (3) when we collect your personal information from other sources.

Information you provide.

We may obtain information that you provide directly to us through the Services when, for example, you create an account, apply for a job, submit an order, look up nearby restaurants, make a reservation, download one of our Apps, sign up for special offers, fill out a contact form, submit an order for a gift card, log in to a WiFi network in one of our restaurants, or otherwise interact with the Services. The information we obtain may include personal information, which is information that can be used to identify you individually, such as your name, address, email address, phone number, date of birth, company affiliation, payment information, or geolocation.

Information collected automatically.

We, our service providers, or third parties may collect certain information about you automatically using various online tools such as cookies, web server logs, and other tracking technologies whenever you interact with the Services. Information collected in this manner may include IP addresses, device identifiers, device model, device carrier information, software version, browser characteristics, operating system details, language preferences, referring URLs, length of visits, MAC address, and pages viewed.

A cookie is a piece of data that a website can send to your browser, which may then be stored on your hard drive as an anonymous tag that identifies your computer.

Please note that we or other parties may collect personal information about your online activities over time and across different devices and online properties when you use the Services.

Information collected through the apps.

Depending on your personal device and App permission settings, when using the Apps, we may collect or have access to the following types of information:

  • Precise geolocation. When enabled, this may allow the Apps to collect real‐time information about the location of your device (GPS and network‐based) to provide requested location services and to serve you relevant offers or promotions.
  • Stored information and files. These may allow the Apps to read, modify, or delete the contents of your USB storage including photographs, audio and video clips, personal contacts, and address book information.
  • Camera. This may allow the Apps to access the camera to scan and input payment method details.
  • WiFi connection information.When enabled, this may allow the Apps to view WiFi connections.
  • Other. The Apps will send and receive data to and from the Internet, and may view network connections, have full network access, control vibration of your device, or prevent your device from sleeping.

We will store personal information we obtain through the Apps for no longer than is necessary to achieve the purposes for which the information was collected, or as otherwise required or permitted under applicable law.

Information obtained from other parties.

We may obtain information about you from other sources, including from our affiliates, subsidiaries, business partners, service providers, and other vendors. These parties may provide us with personal information that you submit to them for various purposes. For example, if you apply for a job using the career portal, purchase a gift card, order catering, provide feedback on a recent visit, make a reservation, place an order with a delivery service, or log in to our restaurant WiFi networks using your social media account, you may submit personal information to one or more of our service providers that may share your information with us.

We may combine information that we have about you with information we obtain from other parties. When you submit information to another party, you are subject to that third party’s terms of use and privacy policies, for which we are not responsible.

Information collected from job applicants. Personal information may be collected from you if you apply to work for us, attend a recruitment event, or otherwise participate in the BBI recruitment process. Your personal information may be submitted through or processed by our service providers, who share your information with us. For example, if you choose to import personal information about yourself from other websites (such as LinkedIn) or use a chatbot to ask recruitment-related queries, send communications, or schedule interviews, your information may be processed by one or more of our service providers. We may also collect personal information from our service providers, including via referrals, recruitment agencies, and background screening providers.

As part of your application, you may provide sensitive personal information (for example, information relating to your gender, race or ethnic origin, physical or mental health, or criminal records). If you do provide sensitive personal information, you do so voluntarily and agree that such information may be used as described in this Policy.

Note that if your application is unsuccessful, BBI may still retain and use the information you provided to us for a reasonable period of time to handle issues that may arise in connection with your application, to contact you regarding other employment opportunities, and for BBI’s legitimate business purposes.

Use of Personal Information

We may use personal information we collect through the Services for:

  • Processing your transactions;
  • Responding to your requests, inquiries, or job applications;
  • Assessing your job application, including to manage your profile in our recruitment system, perform pre-screening checks, send transactional SMS messages about the status of your application, and conduct interviews;
  • Communicating with you or marketing to you;
  • Auditing, research, and analysis, to maintain and improve the Services (e.g., bug fixes and repairing app crashes), and for any other internal business purposes;
  • Facilitating and personalizing your online user experience;
  • Conducting contests and processing prizes;
  • Monitoring and analyzing trends, usage, and activities of users of the Services;
  • Preventing, investigating, identifying, or taking any other action with regard to any suspected or actual fraudulent or illegal activity, or activity that violates our policies; or
  • Complying with applicable laws, regulations, or legal process as well as industry standards and our company policies;
  • Any other purpose, with your consent.

Disclosure of Personal Information

We may disclose your personal information to our subsidiaries, service providers, business partners, and vendors that provide services on our behalf. For example, we may disclose your personal information to provide customer service; operate and improve our business and the Services; improve our products and customer service; help run our promotions (including coupons and rewards programs); process payments; perform auditing and quality control; communicate with you; for targeting, remarketing, and customized advertising content; and to otherwise operate our business. The parties that receive your personal information from us are not meant to use personal information other than for the purpose(s) for which it was provided.

In the event of a business transaction, such as if we sell or transfer all or a portion of our business or assets (e.g., further to a merger, reorganization, liquidation, or any other business transaction, including negotiations of such transactions), we reserve the right to disclose any information, including personal information, that we obtain through the Services in order to facilitate the transaction. You acknowledge that such transfers may occur and are permitted by and subject to this Privacy Policy.

Additionally, BBI may disclose personal information when deemed necessary to comply with a subpoena, search warrant, or other legal process; in response to activities that are unlawful or a violation of BBI’s policies or rules for use of the Services; to protect and defend our rights or property; or to prevent harm or bodily injury, including for public health purposes.

Analytics and Advertising

We may use third-party technology to collect and use data in connection with interest-based advertising. These ad technology companies and advertisers may use, store, or access cookies, web beacons, and other storage technologies to collect or receive information from the Services and elsewhere on the Internet and use that information to provide advertising services to us, including interest-based advertising or advertisements targeted to your interests delivered over time and across online services and devices.

We may use certain web analytics services, for example, Google Analytics, to help us understand and analyze how visitors use the Services and to serve ads on our behalf across the Internet. We have implemented Google Analytics Advertising Features such as remarketing with analytics, interest-based advertising, demographics and interests reporting, user segment analysis, and impression reporting. We and third-party vendors, such as Facebook and Google, may use first-party cookies or other first-party identifiers as well as third-party cookies or other third-party identifiers to deliver advertisements, create a profile of you, measure your interests, detect your demographics, detect your location, personalize content, or create an account for management of Dine Rewards.

Analytics and Advertising Technologies.

Our Sites offer a cookie preference center that allows you to exercise certain choices related to the use of cookies. The following services or organizations also offer tools that you can use to control your preferences:

  • CrazyEgg: We use a vendor called Crazy Egg to analyze and improve the use of our Services. Crazy Egg may use cookies for a number of purposes, including user preference storage, usage pattern assessment, traffic analysis, or advertisement performance assessment. The information generated by Crazy Egg is subject to Crazy Egg’s privacy policy, available here. To learn how to opt out of tracking of analytics by Crazy Egg, click here.
  • Facebook: To change how Facebook can use your data, including in relation to targeted advertising, log in to your Facebook account and change your privacy or advertising settings as per Facebook’s opt-out instructions.
  • Google: For more information on how Google Analytics uses data collected through the Services, visit www.google.com/policies/privacy/partners . To opt out of Google Analytics cookies, visit adssettings.google.com and tools.google.com/dlpage/gaoptout .
  • LiveRamp: You can learn how to opt out of the use of your Personal Information by LiveRamp at https://optout.liveramp.com/.

Your opt-out choice may apply only to the browser or device you are using when you opt out, so you should opt out on each of your browsers and devices if you want to disable interest-based advertising for those browsers and devices. If you opt out, you will still receive ads, but they may not be as relevant to you and your interests. Note that if you disable certain tracking technologies, some features of our Services may not function properly. Please note that we do not control how other parties manage their opt-out processes. Your web browser may have settings that allow you to transmit a “Do Not Track” signal when you visit various websites or use online services; our Sites are configured to respond to “Do Not Track” signals received from browsers.

Social Features

Certain features of the Services may permit you to initiate interactions between the Services and other parties, such as social networks (for example, to log in to a restaurant’s WiFi network or invite friends to join Dine Rewards). Using these features may allow both BBI and the other service to access certain information about your use of our Services and theirs, including personal information. You should review the terms, policies, and settings of those third‐party services to learn more about their data practices and/or adjust your settings.

Sweepstakes, Contests, and Other Promotions

We may operate sweepstakes, contests, raffles, and similar promotions (each, a “Promotion”) jointly sponsored or offered by other parties. Participating in these Promotions may require you to submit certain personal information. If you choose to participate in a Promotion, your personal information may be disclosed to other parties as described in the terms applicable to that Promotion. Insofar as the terms applicable to a particular Promotion conflict with this Privacy Policy, the terms applicable to the Promotion shall control.

Linked Websites

The Services may include links to other websites for your convenience and information. This Privacy Policy does not apply to those websites, which may have their own privacy policies or notices that you should review to understand how they may collect, use, or disclose your personal information. BBI is not responsible for the content or privacy practices of any linked websites that BBI does not control.


We take reasonable measures to protect personal information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. Nevertheless, transmission via the Internet and digital storage are not completely secure and we cannot guarantee the security of your information collected through the Services.

Your Choices About Communication Preferences

Communication preferences and marketing.

If you do not wish to receive marketing emails from us, you can opt out of future marketing emails by following the instructions provided in the marketing emails. Opting out of marketing emails will not affect our administrative or transactional emails to you (e.g., emails about your transactions, a job application, or policy changes) which we may send you, for example, to notify you of an issue with an order you have placed with us.

If you provide your phone number through the Services, we or our third-party vendor may call or send you a transactional SMS message about the status of or issues with a recent transaction (e.g., an order you have placed with us) or job application. In addition to transactional SMS messages, we may send you marketing communications by SMS. However we only send marketing SMS messages to those who have expressly opted‐in to receiving marketing communications by SMS message.

If you download and utilize our Apps, we may send you transactional push notifications about the status of or issues with a recent transaction (e.g., an order you have placed with us) or job application. In addition to transactional push notifications, we may send you marketing communications by push notification. However, we only send marketing push communications to those who have expressly opted-in to receiving marketing communications by push notification. If you no longer wish to receive push notifications from us, you can opt out of future push notifications by changing the settings on your mobile device.

Accessing, changing, and deleting your personal information.

If you are a registered user of the Services, you may review and change certain personal information (e.g., email, password, phone number, payment information) at any time by accessing your account online.

Location tracking.

You may be able to enable or disable location tracking through the Apps by adjusting the permissions in your account or device settings. Be aware that if GPS precise location services are disabled, other means of establishing or estimating location (e.g., connecting to or proximity to WiFi, Bluetooth, beacons, or our networks) may persist. Enabling location tracking may enable an App to track your location in the background, which may decrease battery life.

App permissions.

You may be able to enable or disable certain features (e.g., allowing the Apps to read, modify, or delete the contents of your USB storage; take pictures and videos; view WiFi connection; send push notifications) by adjusting the permissions in your device settings.


If you want to terminate our ability to obtain information from you through the Apps, you may uninstall the Apps from your device.

California Residents

California residents may click here to view our California Privacy Notice.

Children’s Privacy

The Sites are not intended for use by children under the age of 16 and we not knowingly collect personal information from children under 16 years of age. If we become aware that we have inadvertently collected personal information from a child under the age of 16, we will promptly delete that information in accordance with applicable laws.

Information for Users Outside the United States

If you are accessing our Services from outside the United States, please be aware that information we obtain about you will be processed in the United States or in other jurisdictions. By using the Services, you acknowledge your personal information may be transferred to and processed in jurisdictions outside your own as described in this Privacy Policy. Please be aware that the data protection laws and regulations that apply to your personal information transferred to the United States or other countries may be different from the laws in your country of residence.


This Privacy Policy is subject to change at our discretion. We will indicate changes, including material changes, to the Privacy Policy by updating the “Effective Date” at the bottom of this page. Your continued use of the Services after any update to this Privacy Policy will constitute your acceptance of the changes.

Contact Information

You may direct comments or questions regarding this Privacy Policy via email to privacy@bloominbrands.com .

Effective Date: April 17, 2023