The new technology provides real wait times and lets hungry guests know exactly when to arrive
Tampa, Fla., Nov. 6, 2014 –Outback Steakhouse is introducing Click Thru Seating - the easiest way to get a table without the wait. In a recent survey*, Outback asked consumers about the wait times at their favorite restaurants and found that, on average, people have waited nearly 40 minutes to be seated - a long time for hungry guests. So as a leader in the call-ahead seating movement, Outback is excited to be the only national restaurant chain to provide guests with convenient online access to real-time wait time data, helping them put their name on the waitlist to get seated faster.
With Click Thru Seating, guests simply visit Outback.com to view the current wait time at their local Outback restaurant and put their name on the wait list for now or later. Unlike a traditional reservation, late guests will not be dropped from the wait list or penalized, making Click Thru Seating much more flexible than a reservation. Plus, because most people today are using mobile devices more than ever to simplify their lives, this tool provides guests with total control and accessibility to wait time data from any device, anywhere.
“No one goes to a restaurant to wait,” said John Schaufelberger, Outback Steakhouse Chief Marketing Officer. “Click Thru Seating is the fastest way to get seated at Outback Steakhouse, allowing guests to plan ahead and decide how they want to spend their time.”
Launching just in time for the busy holiday season, new Click Thru Seating is poised to help guests manage their valuable time. To no surprise, Outback’s survey* unveiled that on average, people wish there were four additional hours per day during the holiday season to get things done. With time saving technologies, like Outback’s new Click Thru Seating, consumers can spend less time waiting to get seated and more time marking off holiday checklists.
To access Click Thru Seating, visit Outback.com/Seating or go to Outback.com to view current restaurant wait times and get on the wait list. Click Thru Seating will also be available soon on Outback’s 365 mobile app. To find a location near you or for more information about Outback Steakhouse®, please visit www.outback.com, www.facebook.com/outback or follow us on Twitter @Outback.